Modern social media platforms such as TikTok have become an essential part of creating brand awareness. They have also allowed brands to express their creativity and "funny-side" to their business.
I have experimented HowCodingWorks TikToks to try and appeal to beginner-level coders who need quick hints and tips with coding, just like myself.
In my digital marketing assistant role at UK Moneyman, I follow a social media plan to distribute content across all social platforms. This plan is developed so that social media content is distributed at peak and relevant times in the day.
It is all about engagement and creating an experience for the user. The main two ways that this can be achieved is through utilising multiple social media channels and publishing a variety of content (animations, infographics, articles, etc.).
